A portion of proceeds from sales of Protect Your Pout will go to support the Foundation’s ongoing melanoma research and education efforts, especially those targeting young women.
Earlier this year, new research released by the National Cancer Institute indicated a sharp rise in the incidents of melanoma among young women. Specifically the research indicated that melanoma rate among this population had doubled between 1973 and 1980, and increased by another 50 percent by 2004.
“The numbers surrounding melanoma among young women are frightening,” said Jennifer Odell, president of Shady Day Inc. “We hope this new product and our support of the Aim at Melanoma Foundation will help fight the melanoma battle on two fronts. The fact is that more young women are putting themselves at risk everyday by not using sunscreen. And even those young women who protect their faces and bodies need to be aware of the dangers of sun damage to their lips.”
Shady Day Shady Kiss Lip Balm, SPF 30 is 82% organic, and shares the same all natural, high quality ingredients that consumers have come to love in Shady Day Wipes, Sprays and Sticks.
See it online: Shady Day Shady Kiss Lip Balm, SPF 30






March 18th, 2009 at 1:21 am
Yes, I agree that the lips need protection from the sun. I will have to try this one. Sounds good. I think women who just apply lipstick and no sunscreen underneath are in for some pretty ugly chops later on in life.