Besides the luxurious fragrances and the high-end jewelry, Bulgari will now strengthen its presence on beauty counters with a new skincare line, Bulgari Gem Essence, to be distributed exclusively in Italy in 150 stores.
What’s totally unique about Bulgari’s skincare is that, taking inspiration from the company’s soul, gemology, the key ingredient is “Bulgari Gem Essence”, a formula containing extracts of precious stones such as sapphire, malachite, tourmaline and citrine.
To create the Bulgari Gem Essence, the gemstones are pulverized and liquified, and then added to active ingredients.
Among the precious stones’ benefits for the skin, studied for years in Swiss laboratories before the line was officially born, are antiwrinkle properties and skin’s radiance improvement.
The line’s packaging has elegant pale pink, blue and ivory toned containers.
more info:
http://www.bulgari.com/
Tue, Dec 18, 2007
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