Chaz Dean's WEN® Healthy Hair Care System. A new approach to the way you cleanse your hair.
WEN hair care, a recent addition to the Guthy Renker family (home of the famous Proactiv Solution that we love!) is a luxurious hair care collection of products that is creating quite a stir.
Celebrity stylist Chaz Dean created WEN, an industry-changing product line that is the first ever to exclude ordinary shampoo. What sets WEN apart from the rest is its cleansing conditioner, a single-step process that cleanses and conditions the hair simultaneously. The cleansers are made with natural ingredients, and contain no sodium laurel sulfate or other damaging detergents found in shampoos. They don’t lather; rather, they create smooth foam when mixed with water.
Instead, the WEN Cleansing Conditioner is a revolutionary new concept in cleansing your hair that has Hollywood buzzing! It’s special because it cleanses hair thoroughly but without lathering and all the harsh ingredients that may be found in ordinary shampoos — it is designed so it won’t strip your hair and scalp of their natural oils. Your hair is left with sheen, moisture, manageability and better color retention.
So dedicated is Dean to the belief that shampoo can be harmful to hair that he has not used ordinary shampoo on himself or his clients in 14 years. The concept of not using regular shampoo is something Dean began to implement in 1993, he explains. “I have been a hairstylist/colorist since 1985 and began to develop products for other hair companies in 1986. Seeing the results of clients using shampoo, I knew something had to change.”
At that point, Dean started to explore his concept of cleansing without the use of detergents or harsh chemicals. Instead, he began cleansing with astringent and antibacterial properties that don’t lather or strip the hair, and the result was added sheen, luster, moisture and strength in the hair. “Color lasts much longer, and it stimulates the scalp, promoting blood circulation and healthy hair growth.”
The WEN system officially launched in November 2001 after five years of work and testing. “First I tested it on myself, then on the stylists, then on clients,” he says. “I wanted to perfect it.”
Get the complete WEN system for only $29.95 (plus s&h)
Created with a perfect balance of ingredients including herbs and natural ingredients, it not only cleanses your scalp and hair but it also moisturizes, soothes, strengthens and adds sheen.
Order the WEN® Healthy Hair Care System and receive FREE bonuses
February 8th, 2010 at 10:22 am
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