Ouidad: The Curl Experts
Ouidad believes curls are beautiful, bold, natural, vibrant, and classic – they’re works of art. And that’s exactly what their new bottle design represents – the art and beauty of the curl.
Ouidad commissioned German artist Gisela Goppel (who has worked for Benefit Cosmetics and Biotherm, among others) to design the curl icon featured on the new packaging. Gisela was inspired by the energy and motion of curly hair. She worked with dynamic forms that reflect the shape of the curls, waves and loops and the design shows the richness and variety of curls.
The new packaging embodies the essence of Ouidad’s curly haired clients and friends – strong, determined yet warm and fun-loving.
How do you like the new design?
To see the brand new packaging, visit Ouidad’s website
ps: did you know Ouidad’s Climate Control has been voted “Best Defrizzer” for Curly Hair @ both Glam.com and Allure? We love it!
July 5th, 2009 at 11:28 pm
Perfect!