The Swedish Packaging Impact Design Awards has given this year’s top prize to the Mr. & Mrs Eyeliner pens and mirror.
The jury awarded the first prize to designers to Hannes Pettersson, Stephanie Yrell and Carina Augustsson of Swedish design institute Broby Grafiska for its unisex eyeliner packaging because of the way it handled the challenge of incorporating both pack and display elements.
First prize: Mr & Mrs – Eyeliner pens with toilet mirror display
The jury wrote: A high-impact pack. Eye-catching because of the way it displays the product. A combination transport pack and display. This design handled the pack and display challenge elegantly. No technical difficulties are involved in producing the packaging. It is both up to date and emotional. The presentation is a bit pale and might have benefited from a little more colour. A worthy winner that meets the requirements of the brief.
Of the four other packaging design awards, three were also in the cosmetics category, including an honourable mention for a men’s fragrance and a lipstick packaging, while the second prize went to a ‘perfume in a tree’ design.
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July 6th, 2009 at 8:04 am
Of the four other packaging design awards, three were also in the cosmetics category, including an honourable mention for a men’s fragrance and a lipstick packaging, while the second prize went to a ‘perfume in a tree’ design.