Elizabeth Hurley Beach store opening in London

Thu, Apr 16, 2009

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An image from the Elizabeth Hurley Beach Summer 2009 collection

Elizabeth Hurley, former top model and actress is developping her carreer as a swimswear designer. The former face of Elisabeth Arden has just opened her first store in London.

The boutique, called “Elizabeth Hurley Beach”, is entirely dedicated to her swimwear and beachwear accessories plus clothes and accessories from other British and international brands.
The shop is in Bicester Village, an in-demand shopping center. The interior decor of the store recreates a beach hut and invites you to get undressed and try some colorful swimwear instead.

Elizabeth Hurley said “I couldn’t wait to open the shop, meet my clients and help them to choose the perfect beach outfit”, while working at the counter for most of the opening day.