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Catch the fever with Beyoncé Heat, the first fragrance by Beyoncé.

Sensual, sexy, sophisticated: Heat by Beyoncé is an alluring, feminine fragrance featuring rare sensual flowers created for the new modern woman exuding confidence, sexiness and energy.

If you are in New York today, you can catch the fever as Beyoncé turns up the heat in Union Square. To celebrate the launch of her debut fragrance, Beyoncé Heat, the artist is illuminating the central destination with fiery red light and smoky fog, infusing the winter landscape with a steamy, sexy aura that embodies Beyoncé’s unique appeal.

From 6:00pm until midnight, the spectacular display will capture the spirit of Beyoncé Heat, creating a dramatic play of light that promises to turn heads: the radiant spotlights transforming Union Square will serve as a luminous backdrop to the Beyoncé Heat launch party, where luminaries from the worlds of music, film, and media will gather to toast Beyoncé‘s latest venture.

Feminine and irresistible, the floral, fruity, woody scent features rare, sensual flowers.
The top notes include a radiant floral bouquet of magnolia, neroli and red vanilla orchid balanced with a kiss of luscious blush peach.
The heart of the scent is a sensual combination of almond macaroon, honeysuckle nectar and crème de musk.
The base is a warm and sexy dry-down of giant sequoia milkwood, tonka bean and amber.

Beyoncé Heat is available exclusively at macy’s priced $49-$59 – with a FREE GIFT for a $59 purchase from the Beyonce Heat fragrance collection.

Watche the ad below – what do you think about it?

Catch the fever!