Both consumers and brands are moving towards the organic and natural path
According to a new report released by Packaged Facts, a consumer research body, the recent boom in organic and natural personal care products is set to grow even more, based on strong consumer demand for natural ingredients.
The report predicts natural and organic products will grow 50% in the next 2 years. These pieces of information reflect the huge interest large cosmetics companies have shown in expanding in the organic direction.
The report states that key areas of product growth are non-chemical based personal care items: anti-aging products, shampoo, make-up, toothpastes, deodorants.
Whilst organic and natural shampoos and make-up have become commonplace in the mass retail environment, there has also been recent moves to bring natural hair dyes onto the market, both in the US and in the UK.
This rapid expansion in the organic and natural markets is explained as a consumer reaction to concerns about the health and safety of chemicals used. As a result of such rapid growth, what used to be known as the “alternative” market in cosmetics is now being referred to as the “second mainstream”.
Here are some organic beauty companies to keep in mind when looking for green beauty products:
► The Natural Store the largest and best selection of natural, “green”, and environmentally-friendly products
► Lavera all natural paraben-free skin care and makeup
► Origins Online powered by nature, proven by science skincare and makeup
► AfterGlow Comsetics natural and organic color cosmetics, free of parabens, synthetic dyes and petro-chemicals
► Smallflower the international apothecary
► Bigelow Chemists the 168-year old apothecary
► H2O+rel sea-dreived skincare, spa, bath & shower, and fragrances
What are your favorite natural/organic skincare and beauty brands?
July 31st, 2009 at 1:44 pm
Oh yay!! Thank you sooo much for this info. I have been searching and searching for natural cosmetics for our family-this is perfect
I love the H2O and will continue reading the other ones. We love natural products so much- especially the Topricin pain cream and their foot cream! Great for aches and pains…and the foot cream feels sooo great on my tired feet!
July 31st, 2009 at 3:18 pm
Hello Caroline and thank you for your input.
I haven’t tried Topricin out yet, but your enthusiasm makes me want to try it, so thank you!
August 11th, 2009 at 2:14 pm
It seems that everywhere you look you are bombarded with the words, ‘natural’ or ‘organic’ but do we truly know the meaning of these words.
September 14th, 2009 at 2:34 pm
hey that was a gr8 post… thanks for sharing…
February 17th, 2010 at 1:43 am
Such a usefule blog
March 10th, 2010 at 9:12 am
I fully agree with your opinion!