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Friday I’m in love: posietint by Benefit

Published

on May 9, 2008

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Oops, they did it again. I mean the gals at Benefit.
After the beauty cult benetint, a new lip & cheek stain is born. The lovely Posietint (aka “The cheekiest flush you can get from a bottle”) has a petal-pink shade that’s universally flattering, and is also perfect for the fair skinned among us.
Just like with all the other Benefit products (yes, we are fans) it is an amazing little treasure that will follow you everywhere you go:
it’s an all-over formula that can be used to revive cheeks, lips, even brow-bones to light up a tired complexion, for hours of smudge-proof, just-picked perfection. The little brush paints on your face an innocent, yet provocative glow for a healthy, bonne mine effect.

How to use it:
brush three strokes on the apple of your cheek and blend quickly with fingertips. Do the same on your other cheek.
Dot on lips & blend with fingertip. For a deeper “pop” of color, repeat.

posietint is available online at Benefit Cosmetics with free shipping:
● to get free US shipping over $65, enter promo code FRESHP65
● to get free INTERNATIONAL shipping over $100, enter promo code INTLSHIP at checkout

MAC Naughty Nauticals

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editor

on May 8, 2008

in beauty & makeup and videos

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MAC Naughty Nauticals After Fafi and Heatherette, the latest MAC collection brings you from Spring straight into Summer time.
The inspiration is the Côte d’Azur in the French Riviera, circa 1960. Think of Brigitte Bardot, retro striped and polka-dot bikinis, and Mick Jagger marrying Nicaraguan model Bianca Perez de Macias in Saint-Tropez, et voilà, you get the idea of how chic this collection is.

The shades go from deep-sea blues to coral reds. The emphasis is either on the eyes (with deep plum or blues) or on the lips (with shiny, textured lipsticks and lustreglass). The nails follow the same rule, either in dark royal blue or coral red.
The collection includes:

Lipstick in Buoy-O-Buoy, Party Mate, Ahoy, There! and Port Red

Lustreglass in Love Knot, Bateaux, Ensign, Hey, Sailor

Eye shadow in Shore Leave, Illegal Cargo, Submarine, Meet The Fleet, Pandamonium

Pigment in Lark About, Mutiny, Bell-Bottom Blue, Lovely Lily

Technakohl Liner in Smoothblue and Greyprint

Pro Lash Mascara in Coal Black

Nail Lacquer in Naughty Nautical and Shirelle

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Create your own Givenchy Prisme Compact

Published

editor

on May 7, 2008

in beauty & makeup

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Givenchy Prisme Compact Personalization is the ultimate luxe accessory, and the guys at Givenchy know it very well.
Already back in Fall 2007, you were asked to create a slogan for the upcoming ad campaign featuring Liv Tyler. Now, Givency asks you to create your own personalized Prisme Compact.

“Makeup is a distinct and personal form of expression, and we created this campaign to give consumers a new way to personalize their makeup like never before,” said Linda Maiocco, vice president of marketing, Parfums Givenchy. “We are thrilled for the opportunity to see how consumers interpret Givenchy’s Le Makeup collection, and look forward to learning how many consumers create, promote and share the variety of slogan concepts.”
The best slogan will win $500 worth of Givenchy products. Now that’s tempting!

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Perfect Pout

Published

editor

on April 9, 2008

in beauty & makeup

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Spring 2008 lip trend: full, pretty, kissable lips with just a hint of sheer color.
Say goodbye to overapplied lip pencil and lipstick. Go for a chicer look: dab a sheer gloss. Or try shades you’d normally shy away from: because the effect is lighter than lipstick, you can use bright hues.
At the same time, lip glosses can now emphasize your pout, making it plumper, smoother, sexier.

Just take a look at the newest lipglosses for spring: they are clever little inventions that do more than just add shine to those lips of yours.
Perfect your pout with our new favorite lip product:

Too Faced Mood Swing - a supernatural formulation that starts off crystal clear and blossoms into countless shades of pink from cotton candy to deep fucshia depending on your emotional state. Are you in love-jealous-angry-happy-or hot and bothered? Your lips will tell the tale and allow you to express yourself like never before. Mood Swing’s secret blend of essential oils and extracts improves elasticity and rejuvenates your lips while natural sunscreens insure a younger looking smile.
ps: you can get Too Faced Mood Swing at beauty.com, and a free mini Lash Injection mascara with $25 purchase of Too Faced!

To read all about the latest lip glosses trends, get your free copy of Nine By Zero issue 4.