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Premium Unique Raw Elements by Lancome

The 6 new Juicy Tubes are the very first natural lip gloss made by Lancome, and they come with the name P.U.R.E, that actually stands for Premium Unique Raw Elements.

The green/organic frenzy seems to be the hit thing for big brands, each launching a mineral makeup line, in an attempt to keep up with the always increasing desire of buyers to implement nature in our beauty routines.
But what seemed only a marketing move, is actually a real effort in going green.

P.U.R.E. glosses are indeed Paraben free, with 95% of natural origin ingredients and 100% natural origin flavors. They also contain naturally derived oils and shea butter to provide the high shine color you’d expect from your Juicy Tube plus a great comfort on the lips.

Furthermore, they come in boxes that are made with 50% cotton and 50% recycled material, and are approved by the FSC (Forest Stewardship Council), which campaigns for the sustainable use of forests.

We really appreciate the P.U.R.E. glosses for all these reasons. But lets not forget about the aesthetics: in fact, they actually look great. If you, like me, have far too many fuchsias, you’ll appreciate the natural-looking Browns-Neutrals (Sweet Soy, Ginger Root, Bare Honey), Pinks-Berries (Rose Water) and Reds-Corals (Cherry Tree and Rose Nectar) which will look great on barely sun-kissed skin.