Five-minute makeover

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According to a recent survey the average working mom spends 75 minutes a day preparing meals and devotes a mere 4 minutes to her makeup. The Urban Apothecary Five-Minute Makeover brings your beauty routine up to speed. Now looking gorgeous 24/7 is possible for busy gals who want minimal mirror time.

1: Plump
For waif-like starlets, ‘plump’ is a dirty word. But not when it applies to skin. Quench thirsty skin by applying a moisturizer or primer prior to foundation. Do double duty by using a tinted moisturizer and skip the foundation.

2. Brighten
Apply concealer to the under eye area, inner corner of the eyes, and on any blemishes or discolorations you want to camouflage. Blend well.

3. Pop
Dust blush on the apples of your cheeks and lightly brush up your cheekbones towards your hairline.