The Revolutionary, Energy-Boosting, Appetite-Suppressing, Fat-Burning Lip Balm
A lip balm manufactured by Californian company Pacific Shore Holdings has been criticized by UK consumer groups over its fat burning claims.
Burner Balm is claimed to help individuals with low energy levels as well as helping to address the issue of controlling appetite.
However, the launch of the product in the UK has triggered a succession of criticisms to these claims, with eating disorder charity Beat stating that the product could put further pressure on young girls over their body shape.
“We feel this is yet another marketing ploy playing on women’s insecurities and issues around their size and weight,” Mary Georg, a spokesperson for Beat told UK newspaper The Independent.
The National Obesity Forum claimed the product was a ‘gimmick’, adding its belief that the two active ingredients contained in the balm were unlikely to have any real effect.
The balm was created by Dr. Allan Kurtz, with the help of a number of medical experts, with the products efficacy derived from appetite suppressants that are claimed to help curb snacking between meals.
Pacific Shore has defended itself against the UK criticism by issuing an official statement to back up its claims as well as underlining the fact that the balm is not a final solution to weight loss.
“We not encouraging people to avoid eating,” said Joey Valvo, company vice president. “We are providing a unique product that offers a solution for dieters. Rather than rely on high calorie choices for that afternoon energy boost or snack before dinner, consumers now have a zero calorie alternative.”
What do you think of Burner Balm? Love it? Hate it? Let us know.
more info: Burner Balm
source: cosmeticsdesign-europe.com
August 31st, 2009 at 9:54 am
For Immediate Release
Contact:
Cheryl Leving
CherylLeving@pac-sh.com
Burner Balm Responds to Barrage of UK Protests Over New Lip Balm
LOS ANGELES, California, August 25, 2009 – Burner Balm, a division of Pacific Shore Holdings, Inc. (PSH), has been under recent attack in the UK press as consumer groups question the company’s marketing strategy of their new lip balm. Burner Balm is the first and only line of lip balms to incorporate energy boosting, appetite suppressing, and fat burning ingredients.
“The philosophy behind Burner Balm is clearly stated on our website,” says Dr. Allan Kurtz. “The product has been developed by multiple doctors with a safe formula for patients who have repeatedly had low energy levels and are having problems controlling their appetite between meals.”
“Our product can absolutely help men and women, currently on a healthy diet and exercise program, achieve their weight loss goals,” says Matthew Mills, President of PSH. “Burner Balm contains an appetite suppressant that curbs between meal snacking when people often consume added calories with little or no nutritional value.”
On February 25, 2009, the Harvard School of Public Health (HSPH) released findings from a two-year clinical trial concluding, “Diets that reduce calories lead to weight loss, regardless of carbohydrate, protein or fat content.” According to Frank Sacks, lead author of the study and professor of cardiovascular disease prevention at HSPH, “This is important information for physicians, dieticians and adults, who should focus weight loss approaches on reducing calorie intake.”
“We’re not encouraging people to avoid eating,” says Joey Valvo, Vice President of PSH. “We are providing a unique product that offers a solution for dieters. Rather than rely on high calorie choices for that afternoon energy boost or snack before dinner, consumers now have a zero calorie alternative, Burner Balm.”
Pacific Shore Holdings, Inc. does not condone the use of Burner Balm for patients suffering from eating disorders.
About Pacific Shore Holdings, Inc.
Pacific Shore Holdings, Inc., a multi-divisional corporation, strives to fulfill consumer demands by manufacturing and distributing low cost niche products that are green, clean, and safe.
Further product details and the science behind the entire Burner Balm line can be found at http://www.burnerbalm.com.
October 30th, 2009 at 8:31 pm
I’ve been on a strict, nutritionist-monitored diet which requires me to leave 5 hours between meals. Normally, not picking all day would be unheard-of for me as I’d be ravenous after 3 hours. I don’t know whether this is psychological or whether there really is something remarkable in these little tubes but I haven’t gone hungry at all. I’ve now lost 21 lbs. In fact, I don’t really care if it is all in the mind, as being able to follow a strict regime without hunger is a first for me. It could have been my body’s natural serotonin kicking in or it could be the secret ingredients in Burner Balm. Who knows? Who cares, I’ve lost 21lbs! Many thanks for a great little beauty product!
Debbie G, Lecturer, London UK