British bath & body brand Imperial Leather is about to launch a new shower lotion line called Skin Bliss.
Skin Bliss promises to moisturise and pamper skin in a totally unique and natural way. Its new Moisturelock™ technology works in harmony with your body’s own moisturisers where it really matters, below the skin’s surface. In just five days, Skin Bliss can create visibly more radiant, soft and silky smooth skin.
From September 22nd 3 variants will be available: Cocoon, Glow and Renew.
Breaking from the main Imperial Leather brand, Skin Bliss is aimed at younger, more fashionable consumers. That’s why the ad campaign will use photography by fashion photographer Matthew Shave, known for his work for high-end brands such as Estée Lauder and designer shoe brand Jimmy Choo.
more info:
Skinbliss.co.uk
Fri, Sep 5, 2008
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